Work · Results · Impact

Case studies

Real work. Real results. A closer look at how strategy and communications come together to move people and organizations forward.

Peer-to-Peer Fundraising · National Campaign

Walk for Alzheimer's

Alzheimer Society Canada

A fragmented national fundraising program was transformed into a single performance-driven media engine, producing stronger fundraising results, greater efficiency and a repeatable model for future growth.

The challenge

The national Walk for Alzheimer's program was delivering results, but its media investment was fragmented across multiple agencies, creating duplicated effort, competing audience strategies and disconnected reporting. At the same time, the campaign faced reduced investment, increasing competition for donors and the loss of one of its highest-performing markets.

The solution

Intent Media consolidated planning, buying, optimization and reporting into a single full-funnel strategy. By aligning every channel around one performance objective and continuously reallocating investment based on live results, the campaign operated as one coordinated system rather than a collection of independent tactics.

The outcome

The result was a more efficient and more effective fundraising program: higher donations, significantly stronger return on ad spend and substantially lower acquisition costs on approximately 30% less media investment. The work also established a scalable framework that continues to improve as performance data compounds year after year.

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Healthcare Partnerships · Awareness Campaign

First Link® Referral Program

Alzheimer Society Canada

A three-year strategy that evolved from national awareness into a scalable healthcare referral system, connecting more people living with dementia to support through measurable, evidence-based engagement.

The challenge

Although First Link® was an established support program, too many people affected by dementia were never being connected to it. Building awareness alone wasn't enough. The challenge was creating a reliable referral pathway that reached caregivers, physicians, clinics and pharmacies, while making every marketing dollar accountable to measurable action rather than impressions.

The solution

Intent Media developed and evolved a three-year strategy that progressed from national awareness to performance optimization and finally healthcare activation. Consumer media, healthcare education, field engagement and measurement were integrated into a single strategy designed to move people from awareness to referral, creating a sustainable system rather than a series of disconnected campaigns.

The outcome

The program generated more than 64,000 visits to First Link®, educated over 500 healthcare locations and created a scalable referral infrastructure that continues to connect people living with dementia to support. More importantly, it transformed a seasonal awareness campaign into a measurable healthcare pathway that delivers lasting value beyond the media investment.

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