Work · Results · Impact
Real work. Real results. Representative engagements spanning fundraising strategy, participant acquisition, healthcare communications and national campaign development. Together they reflect the breadth of Intent Media's work across Canada's mission-driven sector.
Fundraising Strategy · Performance Media · Full-Funnel Acquisition
Alzheimer Society Canada
A two-year strategy that consolidated a fragmented, two-agency media buy into a single full-funnel engine, growing donations and return on ad spend while spending roughly 30% less in a tougher giving market.
Strategic Storytelling · Community Building · Donor Stewardship
Steve's Cycle Paths / Princess Margaret Cancer Foundation
A 10th anniversary film project that transformed a milestone into a long-term stewardship and recruitment asset, celebrating the cancer survivors who inspired one of Canada's most successful peer-to-peer fundraising teams, now approaching $16 million raised.
Featured Experience · The Story Behind Intent Media
CauseForce | National Strategic Leadership | 2003–2020
Before Intent Media had a name, it had a philosophy. For nearly two decades, Geoff Seigel helped build Canada's premier peer-to-peer fundraising movement, leading the media strategy behind some of the country's largest cancer fundraising events. The work spanned a dozen markets, the country's leading hospital foundations, and a period of sustained national growth that shaped how he thinks about strategy today. This is that story.
Healthcare Partnerships · Referral Strategy · National Campaign Development
Alzheimer Society Canada
A three-year strategy that grew from national awareness into a self-sustaining healthcare referral system, connecting more people living with dementia to support and measuring success by real engagement rather than impressions.
Ready to talk about your organization?