Strategy · Communications · Impact
Connecting people to purpose.
Senior, independent strategy and communications for charities, hospital foundations, healthcare organizations and mission-driven brands.
For more than 25 years, I've helped organizations turn good intentions into movement:
more participants, more supporters, more advocates, more impact.
Not through tactics, but by aligning strategy, audience insight, communications and partnerships behind a single objective.
Trusted by Canada's leading mission-driven organizations
Signature P2P Event Campaigns
Representative organizations. Work delivered directly by Intent Media and through trusted strategic partnerships.
What
Intent Media is a strategic consulting and communications practice built around a simple idea: growth in this sector rarely comes from doing more. It comes from getting the objective right, understanding how people actually move toward a cause, and aligning everything else behind that.
Inspiring action. Building relationships. Creating lasting impact.
Strategy & Planning
Integrated strategy that connects fundraising, communications, audience growth, partnerships and community engagement around one shared objective. A plan your board and your team can both act on.
Fundraising & Participant Growth
Peer-to-peer event recruitment, supporter acquisition, retention and re-engagement. Understanding what moves someone from awareness to registration to raising their first dollar, and building the journey that gets them there.
Media, Performance & Measurement
Omnichannel media planning and digital performance marketing, built on measurement that tells you what actually worked. Optimization against outcomes that matter to the mission, not vanity metrics that flatter the report.
Partnerships & Program Development
Partnership and sponsorship development, program design, and survivorship, patient and caregiver engagement initiatives. Turning lived experience and community relationships into lasting programs.
Way
My Approach
Every organization is unique, but the principles that guide my work remain remarkably consistent. I partner with organizations to define clear objectives, build evidence-based strategies and deliver measurable outcomes that strengthen both current performance and long-term capability. These principles guide every engagement.
Senior by default.
You get more than 25 years of experience doing the work, not selling it.
I lead every engagement personally, bringing strategic thinking, practical experience and trusted relationships to every stage of the process. There is no junior handoff or layered account structure. When you work with Intent Media, you work directly with the person responsible for the strategy, from discovery through delivery.
Objective first.
If I can't name what we're trying to move, we're not ready to plan.
Every recommendation begins with your organization's goals, not the channel. Whether the objective is participant acquisition, donor growth, service awareness or fundraising revenue, success is defined first, with research, audience insights and evidence guiding every decision that follows.
Built to hand over.
The goal is a stronger team and a plan that outlasts the engagement.
I believe the strongest strategies create lasting capability. Every engagement is designed to leave your organization with stronger audiences, better data, practical knowledge and a clearer path forward. I work alongside your team to build capability that continues delivering value long after the engagement ends.
Work · Results
Case studies
A closer look at how strategy and communications come together to move people and organizations forward.
Fundraising & Performance Media · Full-Funnel Strategy
IG Wealth Management Walk for Alzheimer's
Alzheimer Society Canada
A two-year strategy that consolidated a fragmented, two-agency media buy into a single full-funnel engine, growing donations and return on ad spend while spending roughly 30% less in a tougher giving market.
Download case study (PDF)Strategic Storytelling · Community Building · Donor Engagement
Steve's Cycle Paths
Steve's Cycle Paths / Princess Margaret Cancer Foundation
A 10th anniversary film project that transformed a milestone into a long-term stewardship and recruitment asset, celebrating the cancer survivors who inspired one of Canada's most successful peer-to-peer fundraising teams, now approaching $16 million raised.
View case study + videoHealthcare Partnerships · Referral Strategy
First Link® Referral Program
Alzheimer Society Canada
A three-year strategy that grew from national awareness into a self-sustaining healthcare referral system, connecting more people living with dementia to support and measuring success by real engagement rather than impressions.
Download case study (PDF)When progress stalls
Usually when something important isn't moving.
A signature event that has plateaued. An acquisition engine that has stopped converting. A campaign the board has questions about. A new program that needs a plan before it needs a budget. A case for support that has to land in one meeting.
Rarely for a single tactic. Almost always because there's an objective, and the path to it isn't obvious yet.
If any of this sounds familiar, let's have a conversation.
Sometimes the biggest breakthrough isn't a bigger budget. It's a different perspective.
Start a conversationWho
Twenty-five years. Every side of the cause.
Geoff Seigel started in media planning at BBDO Canada, spent five years at OUTFRONT Media managing a national client portfolio, then built two independent practices, Mediarite and, as a partner, The Collective, before founding Intent Media in 2017. Across all of it, the through-line has been the same: helping organizations connect people to causes that matter.
What has always driven the work is the intersection of people, purpose, communications and behaviour. What actually inspires someone to participate, donate, advocate, volunteer or take action. That question doesn't get answered by a channel plan. It gets answered by understanding the person on the other end of it, and then building strategy, communications and execution around what you find.
Geoff has supported causes from nearly every perspective imaginable: strategist, agency partner, fundraiser, donor, participant, caregiver, patient, survivor and advocate. That lived experience has reinforced a simple belief: that strategy matters most when it helps real people navigate life's most important moments. Today, Intent Media partners with hospital foundations, healthcare organizations, charities and mission-driven brands to build strategies that move people to act, while Geoff continues to champion initiatives that empower survivors, caregivers and advocates to become leaders within the causes they care about.
"The best strategies begin with understanding people, not platforms."
Every engagement starts with a conversation, not a proposal.
Contact
Let's talk about what you're trying to move.
Whether it's growing participation, rebuilding acquisition, launching a program or making a case to your board - if there's an objective behind it, there's a conversation worth having. No pitch deck required.